Robinhood Markets on Tuesday said its derivatives unit has begun rolling out prediction markets for professional and college football, expanding the brokerage’s push into event-based trading. The contracts, offered through a partnership with CFTC-regulated exchange KalshiEX, allow customers to buy and sell positions on the outcomes of all regular-season NFL games and Power Four college matchups directly inside the Robinhood app. At launch, users can trade contracts for the first two weeks of both seasons, with weekly listings to be added as play progresses. Markets will be open daily from 8:00 a.m. to 3:00 a.m. Eastern Time. Robinhood said more than 2 billion prediction contracts have changed hands across its platform since the product debuted late last year. The company argues the offerings differ from traditional sports betting because prices are set by participants rather than a house line. Kalshi, which structures the contracts, remains under federal oversight but is contesting state-level challenges that say its markets constitute unlicensed gambling. Robinhood’s latest expansion comes as it seeks to broaden revenue beyond equities and crypto trading. The stock has surged 197% this year, and Bernstein on Tuesday lifted its price target to a Street-high $160, citing momentum in new business lines such as prediction markets.