Robinhood Markets, Inc. ($HOOD) has launched 'Pro Football Championship' contracts, a new trading feature that is generating considerable interest among traders. Following this announcement, the stock saw a pre-market increase of 1.3%. Traders are reacting positively, with some noting a reversal in trading volume and expressing optimism about further price movements. The stock's market capitalization reportedly reached $80 million, with some traders suggesting it could hit $100 million. Additionally, $HOOD is now available for trading on the OXFUN platform with leverage of up to 10x, indicating a broader push for increased trading activity around the Super Bowl event. The overall sentiment suggests that traders are consolidating gains and looking for upward momentum in the stock's price.