In a significant development for the intersection of sports and cryptocurrency, Botev Plovdiv has become the first soccer club to feature full Bitcoin branding in the UEFA Europa League. This milestone was highlighted by the club's announcement, which noted that over one million viewers from Bulgaria and Slovenia watched their recent match. The club anticipates similar viewership for their upcoming games against PAOK FC. Additionally, the Premier League will see an emphasis on Web3 technologies, with Southampton's kits prominently displaying Rollbit alongside logos for Bitcoin (BTC), Ethereum (ETH), and Solana (SOL). Meanwhile, Manchester City is set to launch an experience in the metaverse platform Fortnite, aiming to enhance its global sports brand presence as the first Premier League team to do so.