Bundesliga Hands UK Friday-Night Rights to YouTuber Mark Goldbridge

Germany’s Bundesliga has awarded part of its United Kingdom live-broadcast package to football YouTuber Mark Goldbridge, marking the first time a major European league has licensed matches to an independent content creator. Goldbridge’s channel, That’s Football, will stream 20 Friday-night fixtures in the 2025-26 season, sharing the free-to-air rights with Gary Neville’s The Overlap YouTube channel and the BBC’s website and iPlayer service. The deal, which begins with Bayern Munich’s meeting with RB Leipzig this Friday, runs for the current campaign and is expected to cover all Friday-night games for the next two seasons. Coverage will follow Goldbridge’s watch-along format but will, for the first time, include the official match feed rather than commentary alone. The arrangement widens the league’s UK distribution beyond traditional pay-TV outlets. Sky Sports retains Saturday evening matches, while Amazon will carry all Sunday fixtures on a pay-per-view basis. The move underscores the Bundesliga’s push to attract younger audiences who increasingly consume sport via digital platforms, and highlights YouTube personalities’ growing commercial clout in mainstream sports broadcasting.