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Crypto companies are significantly increasing their presence in the Premier League, filling the sponsorship void left by gambling firms. For the 2024/25 season, crypto firms have spent a record of nearly $170 million (£130M) on sponsorship deals, marking a 30% increase from last year. This shift is driven by tighter gambling regulations. Major clubs like Manchester City and Tottenham Hotspur have secured deals with prominent crypto companies such as Kraken and OKX. Atlético de Madrid has also partnered with Kraken, and Galatasaray is among the clubs benefiting from these new sponsorships.
.@Inter’s CRO, Luca Danovaro (@ldanov), discusses how the new partnership with @gate_io is positioned to improve the team’s digital strategy and bring supporters closer to the game through the creative application of blockchain and cryptocurrency! Read the full article:… https://t.co/OhkHC7OIEr
Premier League Grabs $170M in Crypto Sponsorships As gambling sponsorships face the axe by 2026, crypto firms are diving in to take their place. Top Premier League clubs like Man City, Spurs, and Galatasaray are signing big deals - $170M total for 2024/25; Kraken, OKX, and… https://t.co/YqvhCWoqXf
CRYPTO BAGS SECURE THE PREMIER LEAGUE - $170M IN SPONSORSHIP DEALS SEALED With gambling on its way out, crypto's taking over the Premier League game. Kraken, OKX, and https://t.co/oiMn47EbqZ are throwing bags at top clubs like Tottenham, Man City, and even Galatasaray.… https://t.co/aBPC34VQvb