Google has launched a new AI-powered mode in its search engine, introducing several features aimed at enhancing user experience and competing with AI chatbots like ChatGPT and Perplexity. Among the new capabilities is a shopping function that allows users to shop for specific items directly within the search interface. A notable addition is the "Try It On" feature, which uses artificial intelligence to enable users to virtually try on clothing by uploading a photo of themselves. This tool leverages Google's Shopping Graph and body analysis technology to transform online retail. The AI Mode offers a conversational search experience, positioning Google to regain momentum in the evolving AI search landscape, where ChatGPT currently holds an 80% dominance. Industry observers note that Google is making a concerted effort to adapt to the post-ChatGPT era and maintain its leadership in search technology.