Google has begun rolling out its August 2025 Spam Update, the latest revision to the company’s search-ranking systems aimed at reducing low-quality or deceptive content. The update started on 26 August and could take several weeks to complete, according to guidance accompanying the release. Industry analysts expect the algorithm changes to ripple beyond Google’s own results, affecting third-party AI search products that rely on the company’s index. Sites pushed lower in Google’s rankings may also lose visibility in artificial-intelligence overlays and other tools that mirror Google’s data, amplifying the impact on traffic.