Higgsfield AI Unveils Free Tool for Instant Product Placement in Video

Higgsfield AI on 15 Aug unveiled Product-to-Video, a generative-AI feature that lets users drag an image of a physical product into its platform and instantly generate video scenes with realistic placements. The company says the system works from a blank canvas or an uploaded picture and draws on all of its existing models, eliminating the need for prompt engineering or traditional post-production techniques. Higgsfield is marketing the service as free and offering unlimited renders, a move that could sharply reduce the cost and turnaround time of commercial shoots that often run into thousands of dollars and take weeks to deliver. Early demonstrations showed cinematic footage with seamlessly inserted consumer goods, prompting industry observers to warn that the technology could disrupt product-placement and advertising workflows.