Spotify has launched a new feature in the U.S. that allows users to create personalized playlists through a text prompt. This 'text-to-playlist' functionality enables users to provide detailed prompts, which the platform then uses to generate tailored playlists. The feature can also incorporate users' listening data, allowing for more customized results. Spotify's co-president, Gustav Söderström, clarified that while the company will not generate AI music, it supports the use of AI tools by creators, viewing AI as a means to enhance creativity rather than replace it. This development follows the earlier success of Spotify's AI DJ feature, which has garnered positive feedback from users.
TIL you can have Spotify AI build you a playlist personalized to you based on any prompt you give it. As a big fan of their AI DJ when that rolled out – this release is getting me so much more excited. A+ use of AI to make listening more delightful. https://t.co/ks20dc21vI
Spotify Rules Out Generating AI Music, Will Support AI Tools According to an interview with Spotify's co-president Gustav Söderström, the streaming giant won't generate AI music itself but will embrace creators using AI tools. The company sees AI as amplifying creativity rather… https://t.co/gsKVa0kbIJ https://t.co/oZBEeSieyv
https://t.co/spZIV7BDTI Spotify quietly launched text-to-playlist in the U.S. More and more AI coming to every App and device possible.