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ICYMI: FanDuel is reportedly nearing an agreement to purchase naming rights on the 18 regional sports networks owned and operated by Diamond Sports Group according to Bloomberg. https://t.co/MYU6efJ8cv
Diamond Sports Group says it has a tentative deal for a new naming-rights sponsor for its regional sports networks; Bloomberg: FanDuel plans to replace Bally's (@crupicrupicrupi / Sportico) https://t.co/VoE41jfyOX https://t.co/hUe4hiAUAO
FanDuel reportedly taking over naming rights on Diamond’s Bally Sports networks https://t.co/NhLYStp4VL
FanDuel, the sports-betting giant, is close to an agreement to purchase naming rights for 18 regional pay-TV sports networks owned by Diamond Sports Group. The deal would see FanDuel's brand replace Bally Sports on these networks. Additionally, FanDuel would acquire an equity stake in Diamond Sports Group and involve its programming for the channels. This tentative deal aims to expand FanDuel's brand presence in the sports media landscape.
