Coinbase is embarking on a new initiative aimed at helping businesses transition to on-chain operations. Sid Coelho, who previously led the development of Coinbase Wallet, is spearheading this project. He emphasized the need for improved tools to facilitate instant, global, and 24/7 financial transactions for businesses. The company is currently seeking to hire its first designer and engineers to support this initiative. Industry peers have expressed enthusiasm about this direction, highlighting the importance of bringing businesses on-chain. Additionally, Coinbase is organizing dinners for founders and operators focused on small and medium-sized businesses (SMBs) in New York City and San Francisco, inviting early-stage entrepreneurs to participate.