Roy Lee, a Columbia University sophomore, gained attention for using artificial intelligence to manipulate Amazon's hiring process, ultimately securing a job offer before exposing the incident on YouTube. This revelation has led to disciplinary action against him, but he is also leveraging the experience to launch a startup valued at $1 million. The situation raises questions about the ethical implications of AI in recruitment and the evolving landscape of startup culture, where founders can rapidly gain visibility and funding through viral incidents. The incident has sparked discussions about the future of coding interview platforms like LeetCode and the potential impact of AI on traditional hiring practices.