Amsterdam-based AI dubbing startup Dubformer has secured $3.6 million in seed funding, led by Almaz Capital and supported by former Microsoft and Netflix employees. This funding will be utilized to advance their Emotion Transfer technology, which aims to enhance the quality of emotionally expressive dubbing. Concurrently, Amazon Prime Video is testing AI-assisted dubbing for select movies and series, focusing on making its content more accessible to a global audience. The initiative combines AI technology with human expertise to ensure high-quality dubbing, initially available in English and Latin American Spanish. This move reflects a growing trend in the streaming industry to leverage artificial intelligence for content localization, as seen with Prime Video's recent trials and the broader implications for the dubbing industry.