A new on-chain social app called Lunchbreak has been launched, allowing users to link their social accounts and earn rewards through social connections. The app incentivizes engagement by offering users the opportunity to earn 5% on sales when others collect their profiles and 2% from purchases made by invited friends. Early adopters are already reporting significant returns; one user noted a 470% increase in value, with the current price to collect a profile set at 0.0114 ETH. The app encourages users to act quickly, as the value of profiles is expected to rise. Users are also sharing their experiences of collecting and scouting popular profiles within the platform, emphasizing the potential for earnings and collectibility.