Advanced Micro Devices Inc. (AMD) is set to hold its 'Advancing AI 2024' event today, October 10, at 12:00 PM ET in San Francisco. The event will showcase the latest advancements in AI technology, including the next-generation AMD Instinct accelerators and the 5th Generation AMD EPYC server processors. CEO Lisa Su is expected to discuss AMD's end-to-end AI infrastructure and solutions. Analysts suggest that the event may lead to a 'fade-the-news' reaction in the stock market, indicating potential volatility following announcements. The event comes at a time when AMD is looking to challenge Nvidia's dominance in the AI chip market, with a focus on enhancing data center capabilities.