American Eagle's recent advertising campaign featuring actress Sydney Sweeney, centered around the "great jeans" slogan, has generated mixed outcomes for the retailer. While the campaign significantly boosted website traffic and contributed to a 16% rise in American Eagle's stock price, foot traffic at physical stores declined by nearly 9% year-over-year during the two weeks following the ad's launch in late July 2025. Retail data from Pass_by indicates that visits dropped 8.96% for the week starting August 3, marking the steepest decline since before the campaign began. Despite the controversy surrounding the ad, which included accusations of promoting eugenics due to a double entendre, a YouGov poll found that only 12% of Americans considered the advertisement offensive. The campaign has divided younger demographics, with a Generation Lab poll revealing that 64% of Democrats and 39% of Republicans among college students found the ad out of touch. Overall, while the Sydney Sweeney campaign increased online engagement and stock value, it appears to have negatively impacted in-store consumer demand for American Eagle.