Alphabet Inc.'s search advertising revenue continues to grow despite the rise of AI-driven search competitors. According to a proprietary survey conducted by BMO Capital Markets involving 1,000 U.S. consumers, concerns about Google Search losing market share to AI search alternatives are unfounded. The survey indicates that users demonstrate strong loyalty to Google, with an increasing number relying on it as their primary search engine and showing little willingness to switch to other platforms. BMO Capital Markets has reiterated its outperform rating on Alphabet, emphasizing the resilience of Google Search in the evolving digital landscape.