$CELH, the stock of Celsius Holdings, has been experiencing a prolonged decline, marking its sixth consecutive negative day as of February 6, 2025. The stock has seen a significant downturn since reaching a peak of $99 in May 2024, with reports indicating it has dropped for nine consecutive months. Analysts and traders are expressing mixed sentiments, with some suggesting the current situation might present a buying opportunity, while others describe it as a 'dumpster fire' for short sellers. The overall market trend appears to be unfavorable for $CELH, as it continues to decline regardless of market conditions. The sentiment among traders reflects a lack of confidence in the stock's recovery, with some acknowledging missed opportunities in their investment strategies.