eToro, the cryptocurrency brokerage firm, is preparing for its initial public offering (IPO) in the United States. The company is expected to price its IPO above the marketed range, marking one of the first deals to resume following a pause caused by the recent tariff imposition. Alongside its IPO plans, eToro has launched new financial products including life insurance and a retirement savings plan (PER) to expand its wealth management offerings. Market observers view eToro's upcoming IPO as a strong entry into the stock market, potentially signaling renewed investor interest in crypto-related firms.