e.l.f. Beauty, Inc. ($ELF) has experienced a significant decline in its stock price, dropping 60% recently. The company's shares were downgraded from Overweight to Equal-Weight by analysts, with the price target reduced from $153 to $70, while the stock closed at $88.49. Over the past month, $ELF shares have fallen 30% due to a sharp deceleration in U.S. tracked trends. UBS noted that this slowdown in growth could persist, potentially leading to growth rates in the single-digit percentage range for the first time in four years. Additionally, there are mentions of insider trading related to $ELF.