ESPN is launching a new app that will feature extensive integration with sports betting, including embedded links that direct users from the ESPN app to the ESPN Bet app operated by Penn Entertainment. This integration will allow betting features to coexist alongside live sports events, enhancing the user experience. The move aligns with ESPN's partnership with Disney and the NFL on platforms such as RedZone and NFL Network. Industry observers note that this development is likely positive for Penn Entertainment's stock, which is currently retesting its 200-day moving average. Meanwhile, concerns have been raised about the broader impact of sports betting on the culture of youth sports and the potential ethical implications of betting on games at all levels, including Little League.