The #ETF500 initiative is gaining traction, with proponents highlighting its potential for significant growth. Advocates are encouraging investors to buy in at lower prices, aiming for a market capitalization of $1 billion. The movement is characterized by a sense of urgency, as supporters claim that 'fomo starts at 10 mil mc' and are optimistic about the initiative's trajectory. There are mentions of increased interest from established investors, referred to as 'wallet whales', indicating a shift in market dynamics. The hashtag #ETF500 has been widely used to rally support, with calls to action for potential investors to join the movement and capitalize on upcoming opportunities.