Etsy Inc. (ETSY) shares have risen approximately 6% on June 2, 2025, contributing to a 25% gain over the past five days. This upward movement is attributed to improved third-party data and a more positive management tone, as well as momentum around Etsy's strategic three-part growth plan focused on enhanced product discoverability, stronger personalization, and a more app-centric user experience. Bernstein and Societe Generale have reiterated a Market Perform rating on Etsy, maintaining a price target of $45 despite the recent rally. The companies hosted CEO Josh Silverman and CFO Lanny Baker, who outlined the strategic pivot. However, some analysts note that while comparable sales have improved due to easier year-over-year comparisons and pricing adjustments, challenges remain, particularly regarding active buyer growth and purchase frequency, which have not been adequately addressed. In options activity, Etsy's put/call ratio shows 5,279 puts versus 19,000 calls, indicating bullish sentiment among traders.