GameSquare Holdings, a Nasdaq-listed media and gaming network operator, said its board has authorised a phased investment of up to $100 million in ether, joining a growing list of companies using the cryptocurrency as a corporate treasury asset. To seed the strategy, GameSquare raised about $8 million through a public share offering priced at $0.95 a share. The company will deploy the funds in partnership with Swiss-based crypto asset manager Dialectic, using the latter’s Medici platform to pursue yield-generating opportunities across the Ethereum ecosystem with a targeted annual return of 8–14 percent, above the typical 3–4 percent available from standard ether staking. Investors welcomed the move, sending GameSquare’s stock up roughly 60 percent in early trading on 9 July. Chief Executive Officer Justin Kenna said the programme positions the firm to “strengthen our media and technology foundation while capturing the broader institutional shift toward digital assets.”