Hims & Hers Health Inc. shares rallied about 10% in Thursday afternoon trading, recouping part of the telehealth company’s recent pull-back. Quotes from several market monitors put the gain at 10.3%–10.5% shortly before 3 p.m. in New York. Traders pointed to follow-through buying after a sizeable sale of December-dated put options the previous day and fresh institutional demand. Social-media sentiment indicators also showed an “extremely bullish” reading, suggesting retail investors were joining the rebound. The price action established the US$40 level as a near-term support area, according to technical analysts watching the stock. Hims & Hers is scheduled to report second-quarter results in August.