Netflix is set to release its third-quarter earnings results on Thursday, with Wall Street anticipating a potential price hike. The company's stock has surged 142% since January 2023, nearing an all-time high. Analysts are bullish but caution about unrealistic expectations. Netflix's subscriber growth has slowed, shifting focus to ad revenue and pricing strategy. The results will also kick off the tech earnings season, with investors closely watching for signs of acceleration in the nascent ad revenue business.