WATCH: Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, analysts said, as the German brand looks for new sources of growth beyond its Samba and Gazelle sneakers https://t.co/A6p7NhwoMw https://t.co/txfzFspRWZ
Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, analysts said, as the German brand looks for new sources of growth beyond its Samba and Gazelle sneakers https://t.co/E7PO35KMgP https://t.co/3FmxndZE3q
$NKE (-0.9% pre) Adidas targets larger US market share as Nike struggles - Reuters https://t.co/8fClX5IJWX

Nike Inc. has experienced a decline of approximately 50% in its stock value over the past four years, prompting speculation about a potential bullish reversal. Analysts suggest that Adidas is targeting a larger share of the U.S. market as Nike faces challenges, which could be crucial for Adidas's growth strategy. The German brand is focusing on expanding its appeal beyond its popular Samba and Gazelle sneaker lines. Currently, Nike's stock is down 0.9% in pre-market trading, indicating ongoing struggles in the competitive athletic wear market.
