The New York Stock Exchange formally launched NYSE Texas on Wednesday, marking the first time the 231-year-old bourse has incorporated a separate securities exchange in the state. The opening bell ceremony was held at AT&T Stadium in Dallas and featured Texas Governor Greg Abbott, AT&T Chief Executive Officer John Stankey, NYSE President Lynn Martin and U.S. Treasurer Brandon Beach. NYSE officials said the new venue is intended to broaden capital-raising options for companies with deep ties to the state’s fast-growing economy, while maintaining the same listing standards and trading technology used in New York. Stellar Bank announced plans to become the first company to maintain dual listings on both the NYSE’s New York and Texas platforms. McGraw-Hill Education, which debuted on the NYSE earlier this year, reported its first earnings as a public company during the opening-day programming. Exchange executives added that additional Texas-based firms are in the pipeline, underscoring the state’s appeal to businesses seeking proximity to customers, talent and investors.