Robinhood Markets Inc. (ticker: HOOD) is experiencing heightened options trading activity, with a notable increase in call option buying and open interest accumulation. Recent data shows strong demand for HOOD July $60 calls, with open interest surpassing 25,000 contracts. Additionally, June $15 puts are being sold to open at $2.76, indicating market participants anticipate upside potential. The stock is currently consolidating around the $50-$51 range, positioning itself for a potential breakout. This surge in options activity coincides with a broader trend in the market, where zero days to expiration (0DTE) S&P 500 (SPX) contracts reached a record 67% of total options volume, highlighting increased retail investor participation. Robinhood, as a market leader, appears to be a focal point in this evolving options market landscape.