Skechers USA Inc. (SKX) saw its stock rise by 11% following a positive annual outlook, with expectations for 2024 sales projected between $8.925 billion and $8.975 billion. The company anticipates earnings per diluted share in the range of $4.20 to $4.25, indicating a midpoint annual growth of 12% in sales and 21% in earnings. In the third quarter, Skechers reported record growth, achieving $2.4 billion in revenue, driven by increasing consumer demand and brand recognition for comfort footwear. Meanwhile, Deckers Outdoor Corporation (DECK) also reported strong results, with projected revenue growth of approximately 12% year-over-year, expected to reach around $4.8 billion, bolstered by the popularity of its Hoka brand, which experienced over 35% sales growth. The footwear market is showing robust performance, with both companies benefiting from shifting consumer preferences towards comfort-oriented products.