Upexi Inc., a Nasdaq-listed company that holds one of the largest Solana treasuries, has named Arthur Hayes as the first member of a newly created advisory committee tasked with guiding the firm’s digital-asset strategy. Hayes co-founded crypto-derivatives exchange BitMEX and remains an influential investor in the sector. Upexi pivoted last year from its original business of Amazon brand aggregation to building a Solana-focused treasury, amassing more than 2 million SOL tokens. Chief Executive Officer Alan Marshall has said the position generates roughly $70,000 a day in staking rewards, underscoring the firm’s bet that Solana offers greater growth potential than larger cryptocurrencies such as Bitcoin. The appointment signals Upexi’s intention to broaden its crypto operations as publicly traded companies increasingly explore alternative treasury allocations. The advisory committee is expected to expand, but the company did not disclose a timeline for additional appointments.