The Trade Desk, Inc. (TTD) has announced an agreement to acquire Sincera, although the terms of the deal have not been disclosed. The announcement was made on January 15, 2025, and was met with a positive market response, as TTD shares rose by 0.6% in pre-market trading. Analysts have commented on the acquisition, noting that while it may not represent a major shift in strategy for The Trade Desk, it reflects the company's efforts to explore inorganic growth opportunities. The acquisition is seen as a strategic move to enhance The Trade Desk's capabilities in the advertising technology sector.