UBS Group AG upgraded Peloton Interactive Inc. to Buy from Neutral and lifted its 12-month price target to $11 from $7.50, implying a near-doubling from Tuesday’s close. Analyst Arpine Kocharyan said the more optimistic stance reflects expected upside to fiscal-2026 EBITDA stemming from top-line growth and additional cost cuts, as well as improving user-engagement data. The note highlights a stabilising trend in connected-fitness subscriptions, stronger website traffic and active-user metrics, and planned subscription price increases of roughly 11–12 percent that could contribute an estimated $90–$100 million in annual revenue. Peloton shares rose about 7.8 percent in early New York trading following the upgrade. The company reports fiscal fourth-quarter results on Aug. 7.