Shares of Unity Software Inc., trading under the ticker $U, experienced a significant rally on the first trading day of 2025, spurred by a cryptic social media post from Keith Gill, known as Roaring Kitty. Gill, famous for his role in the GameStop short squeeze, shared a GIF from Dave Chappelle's skit as Rick James, featuring a ring with the word 'UNITY' on it, referencing the Rick James song 'Unity'. This post led to speculation among traders that Gill might have a stake in Unity Software, contributing to the stock's surge. Unity Software shares rose over 8% in pre-market trading and continued to gain, closing at $24.38, a nearly 9% increase. The rally was accompanied by high trading volumes, with 33.2 million shares traded, marking a 232% increase above the long-term average. Unity Software, which had a 5-6% short interest, saw its stock price rise amidst this speculation.