Vishal Mega Mart, an IPO-bound retail chain, has reported that its strategy of offering discounted products has been effective in retaining its customer base and competing against e-commerce rivals. This approach comes as the company prepares for its initial public offering (IPO), which is anticipated to attract investor interest. In related financial news, Nithin Kamath, CEO of Zerodha, emphasized the importance of long-term investment perspectives in senior care ventures, suggesting that such investments should be viewed as a journey spanning 15 to 20 years, rather than the typical startup cycle of 7 to 10 years. Additionally, Kamath warned investors against shortcuts in the stock market, reinforcing the notion that such strategies are likely to lead to losses, especially in light of recent warnings from the Securities and Exchange Board of India (SEBI) regarding market risks.