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DeepNewz, mobile.
People-sourced. AI-powered. Unbiased News.
The advertising industry is adapting to the upcoming deprecation of third-party cookies by focusing on privacy-centric ad-tech solutions. This shift is expected to impact trends like retail media, streaming, audio ad spend, and display ads. Third-party cookie deprecation has led to positive earnings updates for many ad tech vendors, signaling a shift in the industry towards new measurement strategies.
As third-party cookies fade into oblivion, marketers are awakening to a harsh reality: The era of a single source of truth for measurement is over. https://t.co/qTKwIZcuPo
For something that was meant to be an apocalyptic event for ad tech, the end of third-party cookies is apparently a win for a lot of vendors — at least according to their recent earnings updates. https://t.co/Xapvh8zEiP
The signal loss from Google’s data privacy initiative is having a ripple effect within the marketing industry. I wrote about the fallout and its compounding effect for Digiday here: https://t.co/DRYvwhNI6t
