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DeepNewz, mobile.
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Adobe, with a market cap of $216 billion, is actively expanding its artificial intelligence capabilities by purchasing videos to build a text-to-video AI model. The company is acquiring footage at a rate of approximately $3 per minute, with payments of $120 for sets of video clips. This initiative is part of Adobe's broader strategy to enhance its AI offerings, including the integration of generative AI tools in Adobe Premiere Pro. Additionally, Adobe is exploring a partnership with OpenAI to incorporate third-party AI tools into its software suite.
Adobe is expanding its AI offerings in video, including generative AI tools for Premiere Pro as well as creating a video model for its Firefly model collection. By @MalcolmOwen https://t.co/DL2OtMA0eE
These generative AI video editing features are coming to Adobe Premiere Pro https://t.co/brZqmhdbWq
⚠️ ADOBE EXPLORES OPENAI PARTNERSHIP AS IT ADDS AI VIDEO TOOLS Full Story → https://t.co/TUE26AfGyA Adobe on Monday said it is in the early stages of allowing the use of third-party generative artificial intelligence tools from OpenAI and others inside of its widely used… https://t.co/PKGuupwCY2
