In a significant move to enhance its artificial intelligence capabilities, Apple has entered into a licensing agreement with Shutterstock, committing $50 million to access millions of images for AI training. This deal is part of a broader trend among tech giants who are aggressively seeking to acquire AI training data, with companies willing to pay up to $1-$2 per image, $2-$4 per short video, and $100-$300 per hour of long video. The acquisition of such data is crucial for the development of AI models, as highlighted by various sources, indicating a competitive race in the tech industry to secure valuable AI training materials.