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Apple's ambitious venture into blockbuster filmmaking has hit a rough patch as its $700 million investment in three major movies has only garnered $466 million in global box office returns. Among these, Martin Scorsese's Killers of the Flower Moon, which alone was a $200 million bet, is notably underperforming. Despite the lackluster performance in theaters, Apple TV+ considers these projects 'profitable'. The tech giant is still in search of its first significant box office success.
.@NolteNC: Apple spent $700 million to produce and market three movies that grossed $466 million worldwide, and now claims those movies are profitable. https://t.co/ZQ5B14eVnI
Apple Studios is still looking for its first major box office hit Despite spending $700 million on this trio of recent releases, they've only collected a combined $466 million in theaters https://t.co/FzwOQrHjrN
Apple TV+ movies struggling to prevail in theaters still considered 'profitable' https://t.co/UODF5rkGZn #Apple
