Apple is set to unveil its iPhone 17 lineup on September 9, with pre-orders starting September 12 and in-store availability from September 19, according to multiple leaks and industry reports. The new series will include four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The iPhone 17 Pro is expected to feature a redesigned aluminum unibody frame with a glass cutout for MagSafe, a repositioned antenna system around the camera module inspired by the Apple Watch Ultra, and an upgraded 48-megapixel variable telephoto camera offering 5x to 8x optical zoom. It will also have a 24-megapixel selfie camera and an anti-reflective display coating. Color options may include new dark blue and copper finishes. The Pro model is rumored to start at $1,049 with 256GB of storage, marking a $50 price increase over the iPhone 16 Pro, which started at $999 with 128GB. This price hike is expected to be offset by increased storage capacity. The iPhone 17 Air is anticipated to be the thinnest iPhone ever produced. The Pro Max model is rumored to have a major telephoto camera upgrade and an internal redesign featuring a metal battery and new component layout. Overall, the iPhone 17 series is expected to bring design changes, camera improvements, and some price increases, particularly for the Pro models.