Apple is actively enhancing its artificial intelligence capabilities, as evidenced by its recent developments and strategic partnerships. The company has unveiled eight new AI language models, including OpenELM, designed for on-device use, which are smaller and more efficient than previous models. These developments are part of Apple's broader strategy to integrate AI more deeply into its devices, including the upcoming iPhone models and iOS 18 features. Additionally, Apple is in discussions with OpenAI and Google to potentially use their technology in its products. These talks also involve negotiations about incorporating AI-driven features like a smarter Siri and a new chatbot/search component into iOS 18, which will be highlighted at the upcoming WWDC event on June 10.