Goldman Sachs predicts a significant increase in electricity consumption in the U.S. due to the rapid growth of data centers powering AI platforms like ChatGPT, explains CEO Frank. According to the Electric Power Research Institute (EPRI), generative AI demands exponentially more power per query compared to traditional search, which is driving this surge. EPRI projects that power consumption by U.S. data centers could increase by 166% by 2030. The rise in energy demand is prompting changes in IT procurement strategies to accommodate the higher power requirements. Additionally, there is a growing focus on how renewable energy can support AI's expanding electricity needs.