
Google's decision to phase out third-party cookies in Chrome is reshaping the digital advertising landscape. Marketers are adapting to the shift by focusing on first-party data, with Amazon potentially benefitting from the change. The move is part of broader industry changes, including Apple's increased privacy measures.
As marketers continue preparations for Google to finally sunset the third-party cookie altogether in Chrome, first-party data becomes that much more important. https://t.co/yb7qzB34iZ
last night i was thinking about how google made ads better vs search for about a decade. but honestly, we would have hated them if they "stole" traffic from destinations. it would have appeared monopolistic. (like yelp, or similar) on the plus side, we're about to witness…
The browser market is undergoing a seismic shift: 👉 #Google is clamping down on third-party cookies and ad blocking on #Chrome. 👉 #Apple is ramping up tracking protection and marketing privacy. These changes are shaking up monetization models and privacy protections. 👇 https://t.co/f4DscbBp0y






