Higgsfield, a Video AI company founded by former Snap AI chief Alex Mashrabov, announced its groundbreaking SOTA foundational model aimed at democratizing social video creation, making it easy and fun. The technology enables the creation of personalized characters with lifelike motion from a single selfie, all on mobile devices, and is powered by their own foundational video model. Several venture capital firms, including Menlo Ventures, ChargeVC, and ZeroPrimeVC, have expressed their excitement and support for Higgsfield's innovative approach to video generation. The company's model is praised for its quick iteration and efficiency in training, using fewer resources and personnel than previously seen. Higgsfield's technology is positioned to compete with OpenAI's Sora video generator, offering a unique blend of consumer fun and deep technological innovation.