OpenAI has collaborated with Dublin City Council to develop a prototype tool aimed at enhancing tourism through generative AI, specifically using GPT-4. This tool is designed to provide tailor-made travel itineraries for visitors, aiming to explore European tourism. The partnership marks a significant move towards leveraging artificial intelligence to support tourism in Europe, with a focus on creating an AI assistant for bespoke itineraries and conducting a hands-on AI workshop for European city leaders. The initiative is seen as a boost for Dublin and Ireland's tech credentials, with OpenAI expanding its presence in Dublin.