OpenAI has launched a significant update to its GPT store, introducing features such as GPT reviews, builder social profiles, and a new about page with ratings, categories, number of conversations, conversation starters, and other GPTs by the builder. This move is part of a broader effort to enhance the user experience and foster a more interactive community around GPT builders and users. Additionally, the platform now allows users to rate GPTs and provide feedback directly to creators, signaling a shift towards a more user-centric approach in the development and refinement of GPT models. In parallel, the discontinuation of the ChatGPT plugins beta on March 19, 2024, with existing conversations allowed until April 9, 2024, marks a strategic pivot towards leveraging GPTs for customization and feature enhancement in ChatGPT, as they offer a more efficient way to engage ChatGPT users. This development is seen as a step towards transforming the GPT store into 'the next app store,' with OpenAI and other entities encouraging feedback and active participation from the community to further refine and expand the GPT ecosystem.