
NFT fantasy sports startup Sorare announced a layoff of 13% of its staff, citing a focus on consolidating hiring for certain teams in Paris and a strategic shift rather than financial difficulties amidst a bleak web3 and NFT funding environment. This move comes as part of a broader trend in the tech industry, where companies like Electronic Arts (EA) and Turnitin are also adjusting their workforce in response to technological advancements and market demands. EA's CEO Andrew Wilson highlighted the potential of generative AI to enhance game development efficiency by 30% and improve monetization strategies by 20% over the next five years. Meanwhile, Turnitin earlier this year reduced its staff following predictions by its CEO that AI technology would enable significant reductions in headcount. Additionally, EA, after laying off 670 employees, is embracing AI to potentially revolutionize its development pipeline, aiming to significantly reduce the time required for certain tasks and impact 69% of the company's development pipelines. EA also expects AI to drive microtransaction sales and help games get made faster, though there was no comment on the human impact of these changes. In a related development, Enthusiast Gaming announced the layoff of 25% of its workforce, marking its third round of cuts in the past 12 months.
JUST IN | The video game publisher and media company Enthusiast Gaming laid off 25% of its workforce—around 45 employees—today, its third round of cuts in 12 months following headcount reductions in May and December. https://t.co/zvtDEsqCm9
EA Says AI Will Drive Microtransaction Sales, Help Games Get Made Faster; No Comment On Human Impact https://t.co/bivUNu05qQ https://t.co/AVUT6ALg3x
EA CEO talks AI, says the usual stuff before the bong rip hits and he starts blabbing about a future where 3 billion people are creating EA’s games with it. https://t.co/eG85Guw2Es






