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T-Mobile has been asked to stop advertising its 'Price Lock' policy for its 5G home internet service. The Better Business Bureau (BBB) has found that the 'Price Lock' guarantee is misleading as it does not actually lock prices. This has led to regulatory scrutiny and criticism of T-Mobile's marketing practices. The BBB stated that the advertisement is unlawfully deceptive. The issue highlights the importance of accurate advertising and the potential consequences of misleading claims.
T-#Mobile's price lock for home internet turned out not to be very much of a price lock at all, landing the company into hot water with the BBB. https://t.co/MLoYDlNp1S
#TMobile's price lock for home internet turned out not to be very much of a price lock at all, landing the company into hot water with the BBB. https://t.co/E18BRHp9zA
Here's an example of how an unintended marketing message (an implied claim, in this case) can be unlawfully deceptive. Take a look at T-Mobile's "Price Lock" ad below. What do you think it means? 1/ https://t.co/FzXh4M8shP
