Wix, a platform primarily known for its web design tools, has launched a new AI-powered feature that allows users to create and edit iOS and Android apps by simply describing what they want. This generative AI tool is part of Wix's $99/month Branded App plan. The new capability aims to simplify the app development process by enabling users to generate functional smartphone applications through natural language descriptions. This feature is part of Wix's mobile app builder, as reported by TechCrunch.