AEW has reestablished itself as a viable alternative to WWE following its 'All In: Texas' pay-per-view event, which received praise for its quality. AEW President Tony Khan expressed confidence in the event, emphasizing the company's focus on delivering the best show possible with top wrestlers, despite WWE's counter-programming efforts. WWE and its parent company TKO have been scheduling shows concurrently with AEW events to control online momentum and audience attention. AEW wrestler MJF acknowledged WWE's counter-programming as a smart business strategy, noting that WWE runs shows simultaneously even while claiming AEW is not competition. The positive reception of 'All In: Texas' has led to discussions about staging another 'EVOLUTION' show, reflecting the event's strong impact within the wrestling community.